As iconic as the Coke bottle itself, this antique Coca-Cola sign is an essential collectible for any fan of vintage advertising. The bright red and white signs evoke a sense of nostalgia for an era when billboards were the prime marketing tool. They also reflect the changing aesthetic styles throughout the 20th century. The variety of designs, sizes, and prices for these old Coca-Cola signs make them an enticing collectible for anyone interested in evoking a sense of American history.
In addition to their visual allure, these signs are a coveted item among collectors due to the high quality materials used and their age. Many of these signs are made from metal and porcelain, which are known for their durability and longevity. Authenticity is another key feature for these signs, which are often stamped with the manufacturers name and production date in a discreet area of the sign. This information helps collectors determine if the item is genuine or a reproduction.
The world-famous cursive script of the Coca-Cola buy these Coca Cola signs logo was first patented in 1886 by Dr John S Pemberton, who was inspired to create the iconic drink after witnessing people using a similar sign to advertise his other business. This sign would later become the basis for many of the company’s other branding materials, including the wave and the polar bear.
While the classic signs remain a highly sought after collectible, the company has recently experimented with a more modern style. The current Times Square Coke sign, which was previously lit by neon, is undergoing restoration to be replaced with a more progressive RGB rope LED lighting system. The new sign will still be the tallest in the world, but with a more modern look that showcases the brand’s commitment to sustainability.
As with all collectibles, the price for a vintage Coke sign can vary based on its condition and rarity. According to the website 1stDibs, the average price for a vintage Coca-Cola sign is $1,250, but some can go for much more. A sign in mint condition could be worth up to $12,000.
When evaluating an antique Coca-Cola sign for authenticity, it is important to consider its condition and the materials from which it is constructed. The original signs were designed by professional artists and manufactured by companies such as the Allen-Morrison Sign Company, St. Thomas Metal Signs, and Edwards & Deutsch Litho Co. Many of these old Coca-Cola signs have a rich patina that has developed over time, which adds to their value and allure. Some signs also have minor imperfections that were common in the manufacturing process, such as small chips along the edges.
It is important to note that a sign with a “perfect” appearance is likely a fake. Most older signs were inspected for any blemishes or defects, and were often repaired prior to being sold. The Coca-Cola logo was a tightly monitored asset, and a sign with a crudely drawn or out of proportion logo may be a warning to beware. Additionally, a solid blue or green sign is unlikely to be authentic as Coca-Cola never used these colors for their signage.